COI Toolkit Beta


8
Common Pages

The basic rules of how to produce a good homepage that people will readily understand and act upon.

How to design and structure other commonly occurring pages such as the site map, site index and FAQ pages


8b Site map design


Provide access to all the features on the site via the site map

  • Keep it up-to-date to reflect the present site structure and contents
  • Include the major categories, sections and subsections – you should not include every link!

Organise according to your audience’s needs

  • Not necessarily directly reflecting the Web directory structure
    • Although, if you have good audience centric information architecture, they should be the same
  • Clearly communicate hierarchies and relationships using titles and indented lists

Display as much information as possible at the top of the page

  • A grid structure will do this better than a simple long list of links
  • Get rid of adverts, related links and so on

Link to the site map from every page

  • Apart from the site map itself

Ensure the visited links status is displayed

  • Differentiate from visited and un-visited links to aid navigation [see 2b]

Notes and discussion points

Site map or site index?
For some sites it is more logical to have a site index arranged alphabetically. Use a site index where your audience is likely to know what they are looking for and you have clear and well known titles for your contents. Provide in-page alphabet menu (a through to z) so that people can jump to items starting with a particular letter. In a site index you can also include synonyms to cross reference the actual titles you are using with those that are also likely to be searched for.

A simple site map showing 3 category titles presented side by side with links to the individual pages below Screenshot of the site index from DirectGov showing a good A-Z menu at the top followed by an alphabetical list of items below

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