COI Toolkit Beta


2
Navigation

Learn how to ensure your navigation bars provide people with the information they need to understand where they are and where they can go to, and so your links stand out and are understood.

Shows basic design tips for the common navigational elements of ‘breadcrumb trails’, ‘tabs’ and ‘in-page contents list’


What we look at when browsing the web shown through eyetracking

download the MP4 excerpt of what we look at when browsing the web shown through eyetracking

Description
Using eyetracking this short video shows what people typically look at when using web pages. People focus is on links and structure clearly helps them find where they want to go.

Summary
  • What we look at when browsing the web shown through eyetracking
  • People rarerly read much of the text...
  • They focus on links, headings and bullet points
  • Where people look after 2 seconds
  • Where people look after 4 seconds
  • Where people look after 6 seconds
  • Where people look after 8 seconds
  • Where people look after 10 seconds
  • Where people look after 12 seconds
  • Where people look after 14 seconds
  • Structure your pages for clear reading

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