COI Toolkit Beta


1
Page Layout

The basics of how to design and structure clear and effective page templates, and how to design the way your content appears within those templates so that it will be easy to read and act upon


How we read shown through eyetracking

download the MP4 excerpt of how we read shown through eyetracking

Description
Using eyetracking this video shows how people read different text alignments and all caps versus mixed case. Left aligned text is quicker than other alignments and ALL CAPS is slower than mixed case.

Summary
  • How we read shown through eyetracking
  • How you read left aligned text...
  • How you read left aligned text...
  • Left aligned text lets you read fluently...
  • How you read centre aligned text...
  • You have to skip to different line starting positions - this makes it slower to read.
  • How you read right aligned text...
  • Again you have to skip to different line starting positions making it slower to read.
  • How you read justified text...
  • Justified text leads to uneven gaps between words which disrupts fluent reading
  • HOW YOU READ TEXT WRITTEN ONLY IN CAPITALS...
  • An all caps sentence destroys the word shape making word recognition slower and rereading a word more frequent
  • Use left aligned text for reading

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